Pages: 15-21

Abstract

This research paper shall explore the impact of Information Technology on Electronic Media. Further it also elaborates the technological advancement and development which have influenced modern and contemporary Electronic Media, Film, News reels, Radio and of late Television has changed the way journalists gather and presents news as well as the way public views and understands ongoing events. To investigate the impact of Information Technology on Electronic Media interviews were conducted from IT professionals, Media Journalists, Teachers and Students etc to get data accordingly. Improvement and progression in Information Technology day by day has over all changed the way news is presented on TV channels. Emergence of new ways, techniques resultantly increases the viewer ship; audience of Electronic Media has gone up dramatically. It is a fact that Electronic Media is its initial stages of development in Pakistan.