Pages: 12-20

Abstract

Abstract: Indiscriminate entry of Chinese goods has destroyed the comfort of Iranian producer and consumer; goods that enter the country with low price and very low quality. This research seeks to make a scenario, using age-based cellular planning in order to deal effectively with Chinese goods market. This research has been done as exploratory qualitative study. The method of collecting data is deep interviews with experts; after visiting 9 experts who have been selected through the snowball method, the data was collected, and through theme analysis, 22 final themes were presented based on which, the scenarios for three ages were expressed.