Pages: 20-25

Abstract

Marketing is an essential component for the success of an artist, for the career growth and professional development. Marketing helps the artist to recognize and predict the success of his works of art, creating a bridge that would provide the connection between the artist and the public. Marketing enables the organization to meet financial, social and artistic objectives. Art is one of the most complex activity in our modern society. The main purpose of this paper is to show the importance of marketing in the development of art and a place through which he creates effects. Art crystallizes and set the values of a society by creating the perfect harmony that provokes aesthetic emotion. Art is also a source, a conductor, a bridge of communication between human beings in particular and the society as a whole. The analysis of market segmentation and selection of certain segments of the audience are the key component of a successful marketing plan. The purpose of segmentation is to find the audience that will be more satisfied with the artistic product that offers the artist. The marketing process includes areas such as the artist's mission, identity, artistic products, distribution channels, target audience, the communication program, budget etc. All these elements are very important for the career of an artist because it is the public who determines what is important to them, and not the artist, so the artist must measure public satisfaction to get the feedback of his work