TY  - JOUR
T1  - Assessing the Impact of Entrepreneurial Opportunities on Internal Market Orientation ‎‎(Case Study: Iran Khodro Company)‎
A1  - Rozita Roughani
JF  - international journal of business management
JO  - INT. J. BUS. MANAG.
SN  - 2520-3266
Y1  - 2019
VL  - 4
IS  - 4
SP  - 128
EP  - 138
N2  - The modern world is changing at an incredible pace.  As one of the most prominent ‎characteristics of today's societies, organizations are also evolving rapidly, thus, promoting ‎internal market orientation is considered one of the primary goals of any active organization. It is ‎therefore clear that evaluating the variables influencing internal market orientation can help ‎managers improve their organization. In this regard, the present study sought to investigate the ‎impact of entrepreneurial opportunities on the internal market orientation in Iran Khodro ‎Company. This research had an applied purpose for methodology and used a survey correlational ‎design for data collection. The study population included all customers of Iran Khodro Company ‎with unlimited number. Pearson correlation coefficient was used to measure the relationship and ‎regression analysis was also performed to assess the impact using SPSS software. The findings of ‎the study showed that the competitive dynamics of opportunities and active research for ‎opportunities had an impact on the internal market orientation of Iran Khodro Company. In ‎addition, it was found that creating innovative solutions for opportunity had an impact on the ‎internal market orientation. Therefore, entrepreneurship opportunities had a significant impact on ‎internal market orientation in Iran Khodro Company.
UR  - https://sciarena.com/article/assessing-the-impact-of-entrepreneurial-opportunities-on-internal-market-orientation-case-study-iran-khodro-company
ER  -