Pages: 17-22

Abstract

Businesses are facing with different barriers in their e-commerce. Therefore, the present study aims to investigate the barriers of e-commerce. The present research is applied in terms of purpose and is implemented in the category of descriptive research and survey method based on a standard questionnaire. The questionnaire has 38 questions and measures barriers to implementing e-commerce through its dimensions: technical and hardware barriers, financial and software barriers, customs barriers, legal and customs barriers, and Internet barrier. The statistical population of this study comprised 420 managers of the factories of Toos Industrial Towns, who used e-commerce, of which 127 subjects were selected as sample using the Krejcie-Morgan Table. The data analysis method in the inferential statistics of regression estimation was used in the form of independent t-test to investigate the relationship between barriers to e-commerce implementation. SPSS16 software was used to analyze the data. The results confirmed all the research hypotheses.