Pages: 55-62

Abstract

The appraisal of performance is of great importance for the capitalist firm which is being one of the prime economic institutions of a modern economy. The performance of the company can be judged through its Return or Net profit. The present study attempts to examine impact of various factors such as Net profit Margin, Operating profit ratio, Creditor turnover ratio etc. on the Return on Investment in FMCG Industry. It endeavors to know the Financial Performance of FMCG companies. Based on the results of the study, it is cogently revealed that the overall financial ratios are lead by ITC as it is the company having the most profitable business. The result also implied that only Net profit ratio have great impact on Return on Investment.