Pages: 85-95

Abstract

Desicions made based on strategy determination commit the organization to provide special products for a specific period. Time can be saved by offering strategy, and difficulties of the path can decrease and ultimately tangible results in a rational period can be gained. In this survey, it is tried to rate the best strategies by identifying and leveraging marketing strategies in manufacturing and industrial companies to help them make their decisions. By reviewing the literature and examining the expert opinions, seven factors including strengths, weaknesses, opportunities, threats, focus on products, differentiation and cost leadership were recognized. Fuzzy AHP method is used to do the prioritization, and the results showed that opportunity criterion the first, weaknesses criterion the second, the strengths criterion the third, the focus on products criterion the forth, the differentiate criterion the fifth, the threats criterion the sixth, and the leadership in costs criterion gained the seventh place.