Pages: 1-9

Abstract

The aim of the current study was to investigate the factors affecting the capability of Iranian film industry to enter global markets (a case study: art domain). The independent variables of this study included factors affecting the sales of film, factors associated with the producer, factors associated with the host country, nature of the products, factors associated with the producing country, the firm's readiness to enter the global market. Moreover, its dependent variable was the enrtrance to global markets. In the current research, a descriptive-survey method was used to investigate the hypotheses and respond to research questions. The statistical population of this study included managers, assistants, and employees of art domain in Tehran which was ultimately 201 members. A questionnaire was used to collect the data. To analyze the collected data and investigate the research hypotheses, Lisrel software has been utilized. The findings indicated that the independent variables of this study including the factors affecting the sales of film, factors associated with the produced firm, factors associated with the host country, nature of the products, factors associated with the producing state and willingness of the firm to enter the global market had a significant effect on entering Iraninan film productions to global markets.