Pages: 42-52

Abstract

The present study has aimed to review the strategic marketing of domestic manufacturers with the maximization of environmental protection. Statistical population of this study consists of all of senior managers and marketing managers of Gachsaran, Aghajari, Masjed Soleiman, Maroon and Karoon Oil and Gas Exploitation Companies (14 managers). These subjects were all selected as the statistical sample of the study using the census method. Interviews were conducted so that the necessary information would be collected. These interviews included 6 basic developed issues, namely green marketing, social marketing, lean marketing, ethical marketing, altruistic marketing and innovative marketing. To analyze the collected data, a qualitative content analysis approach was used. The obtained results suggested that the most important dimensions of strategic marketing with the goal of maximization of environmental protection are paying attention to recycling, rules and regulations, cooperation and participation of the society, organizational culture, modern technologies, green products and clean transportation.