Pages: 32-42

Abstract

International Organisations such as the United Nations (UN), European Union (EU) and the African Union (AU) are integral social institutions that help to promote culture among their member states. This is because culture is central to the international or national communication in any given society and can foster a sustainable and healthy relationship between nations. Where there is a breakdown in communication between nations, conflict arises and the inter-relationship that exists between these nations can be jeopardised and their foreign policy thwarted. Therefore, it is imperative that effective communication must continue to exist in order to foster a healthy and sustainable relationship between nations, and what better way to achieve this than promoting culture in international communication. This paper therefore evaluates the roles, objectives and agenda of the United Nations (UN), European Union (EU) and the African Union (AU) in employing culture as an integral aspect in promoting national/international communication. It will achieve this objective by hinging on the cultural hegemony and cultural identity theories.