specialty journal of psychology and management
The Effect of Leadership Based On Transformation and Market Orientation (Case Study: Tosee Va Taavon Bank)
Babak Sadeghzadeh, Mir Taher Pour Partovi*
Abstract: The present study examines the importance of organizational capabilities in the fields of achieving consistent development in such organizations. The study emphasizes the concepts such as leadership, market orientation and organizational commitment as the resources to achieve consistent development in banking industry. So, one can expect that leadership behaviors are the determining factors of organizational commitment of employees. The statistical population comprises of 34employees working in Tose Va Taavon Bank across Tehran. The data were collected through the use of questionnaire. The results indicated that the leadership based on transformation had an effect on three components of market orientation.