Pages: 30-38

Abstract

This thesis presents an overview of the role of information technology in management. The businesses increasingly are using advanced technologies to provide additional benefits for customers and meet their objectives on a higher level. Space on the Internet provides new opportunities for foreign companies to compete on an international basis by increasing competitive pressure and the need to deliver superior value by superior and services to better meet the needs of global customers. The strategy of internet marketing is built on the principles of traditional marketing. Internet marketing offers great opportunities for businesses and industries by eliminating the spatial and temporal boundaries and thus affects international trade. Online consumers are not able to see or touch the product or service resort, agencies try to differentiate their offerings and provide competitive advantage by providing superior value electronic services which facilitate the process of purchasing activities and increase efficiency. Nowadays consumers are more informed as a result of studying or information technologies.