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specialty journal of knowledge management
Volume 3, 2018, Issue 2
The Role of Marketing in Modern Banking of Ayandeh Bank of Meybod Branch of Yazd-Iran Province
Hossein Paydar Ardakani
Pages: 30-32


The marketing of science and art is the recognition of customer needs and logical responses to them, resulting in win-win results. In traditional definitions, banking marketing is a process for finding a customer for the products and services that the bank produces based on its own taste and attitudes. The market provided. Today, banking marketing, with special emphasis on the needs and demands of the customer, tries to provide the products and services required by the customer and be presented to him in the best way possible. The banking marketing statement includes several components that affect the growth of bank earnings.

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specialty journal of knowledge management
Issue 1, Volume 5, 2020