Dimensions of Social Responsibility's Management Strategies and Gaining Competitive Advantage in SMEs
In recent years, the concept of Corporate Social Responsibility (CSR) has undergone a dramatic transformation, especially in terms of the strategies which the companies use to gain competitive advantage. This article mainly aims to explain the effect of social, economic and environmental dimensions of social responsibility's management strategies considering the role of performance in gaining competitive advantage in small and medium enterprises located in industrial parks of Guilan. Therefore, 221 companies have been chosen by the simple random method using statistical sample. A questionnaire has been used for data collection. The validity of the questionnaire was certified by face validity and factor analysis (0.876) and its reliability by Cronbach's alpha coefficient report (0.971). For hypothesis testing, structural equation technique was used. The results show that considering the role of performance, the social dimension of the corporate social responsibility, with a coefficient of 27 percent, has a positive and meaningful effect. Additionally, the economic dimension of the corporate social responsibility, considering the role of performance, with 59 percent, has a positive and meaningful effect on the competitive advantages of the companies. And finally, the environmental dimension of the corporate social responsibility, considering the role of performance, with 78 percent, has a positive and meaningful effect on the competitive advantage of the companies.