TY  - JOUR
T1  - Green Marketing: Third Millennium Paradigm
A1  - Shadan Vahabzadeh
A1  - Rezvan Choubandian
A1  - Roza Taati
JF  - international journal of business management
JO  - INT. J. BUS. MANAG.
SN  - 2520-3266
Y1  - 2018
VL  - 3
IS  - 1
SP  - 27
EP  - 34
N2  - This study is a descriptive analytical study whose objective is to define and explain green marketing and its goals as a novel phenomenon in today’s world. This is a comprehensive look into the problems of green marketing, acceptance of green products, strategic alliances, strategies for green consumer sections, the perceived value of green products, and the advantages of green products. This study tries to help organizations find the correct pathway for producing green goods and increase the understanding of green consumers. In this study, we will explain how organizations can improve their image for the customers and consumers through strategic alliances with environmental groups. The attitudes of green consumers towards purchasing green products are among the important issues addressed in this paper.
UR  - https://sciarena.com/article/green-marketing-third-millennium-paradigm
ER  -