%0 Journal Article
%T Providing a Three-Dimensional Model for Implementation Challenges of E-commerce in Iran
%A Neda Pasandi Pour1
%A Mehdi Yadollahi2*
%A Fatemeh Ebadi3
%J specialty journal of psychology and management
%@ 2412-5695
%D 2016
%V 2
%N 2
%P 76-93
%X This paper aims at highlighting the importance of e-commerce adoption in Iran and refers to its technical, social-cultural and managerial implementation challenges, and by providing a ranking for each dimension of these challenges, wants to know solving or at least minimizing the adverse effects of which one has the most influenceon implementation of e-commerce in Iran. Study design:Quantitative research design. Place and Duration of Study: Iran, in 2013. Methodology: In this research system dynamics approach was used and the necessary data collected from previous researches, then analyzed by VENSIM software. Since the most of projects in Iran are short-term projects, a 5 year interval used for data analysis with the change rate of 20%. Because 20% is the lowest rate that best represents the effects of applied changes.  Results: Data analysis showed that reducing every dimension of each challenge by 20% will have a great effect on the implementation of e-commerce in Iran. Conclusion:The research findings revealed that the shortage of internet service providers (as a technical challenge), Officials and decision makers’ lack of familiarity with the structure and function of e-commerce (as a social-cultural challenge) and lack of strategic management (as a managerial challenge) are the most important implementation challenges of e-commerce in Iran
%U https://sciarena.com/article/providing-a-three-dimensional-model-for-implementation-challenges-of-e-commerce-in-iran