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specialty journal of humanities and cultural science
Volume 2, 2017, Issue 3
Pages: 1-6


Art is a pure indicator of social development. The artist aims not only to earn income from his artistic products, but its purpose is broader, he needs to favor art that he makes, to dominate the market and to be famous. Society is made up of a great diversity of people who have different artistic preferences. Globalization and the development of art is seen as necessary to the artist manager's role, considering them as effective people. Management is a logical and orderly process in which managers, in a very rational way, calculate the best way to use resources to achieve the art objectives. Artists are different from each other and their art is different, or in other words what they want to achieve by being and their work is diverse. The manager understands the needs and desires of the artist, creates an efficient strategy for his positive promotion and creating goodwill. The artist manager serves to influence the growth and advancement of the artist's career not only in the short term but also in the future.

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specialty journal of humanities and cultural science
Issue 1, Volume 5, 2020