Pages: 1-12

Abstract

In recent years, the concept of Corporate Social Responsibility (CSR) has undergone a dramatic ‎transformation, especially in terms of the strategies which the companies use to gain ‎competitive advantage. This article mainly aims to explain the effect of social, economic and ‎environmental dimensions of social responsibility's management strategies considering the role ‎of performance in gaining competitive advantage in small and medium enterprises located in ‎industrial parks of Guilan. Therefore, 221 companies have been chosen by the simple random ‎method using statistical sample. A questionnaire has been used for data collection. The validity ‎of the questionnaire was certified by face validity and factor analysis (0.876) and its reliability ‎by Cronbach's alpha coefficient report (0.971). For hypothesis testing, structural equation ‎technique was used. The results show that considering the role of performance, the social ‎dimension of the corporate social responsibility, with a coefficient of 27 percent, has a positive ‎and meaningful effect. Additionally, the economic dimension of the corporate social ‎responsibility, considering the role of performance, with 59 percent, has a positive and ‎meaningful effect on the competitive advantages of the companies. And finally, the ‎environmental dimension of the corporate social responsibility, considering the role of ‎performance, with 78 percent, has a positive and meaningful effect on the competitive ‎advantage of the companies‎.