international journal of business management
Does Choice Flavour Our Life?
Tan Boon Pin, Noraani Mustapha, Nik Maheran Nik Muhammad
This paper introduces the topic of choice by looking at the aspect of decision making. It dissects on the role of choice played during decision making and found that choice add flavours to our life in either sweet or bitter. Life is about choices and choices wait for no men. If we did not make a decision, the choice would make it for us. In decision making, the choice will dictate the future and the direction. The more choice we face, the more time we need as the choice may be dictated by the features of the product.