Pages: 1-8

Abstract

Today in the time of globalization are functioning and operating in a dynamic and competitive environment. Human resource is deliberated as an important asset in all organization but the online system replaces human resources with internet tools for the execution of organization’ goals and objectives. Therefore, it is very important to identify predictors that affect organization performance for achieving organizational goals and objectives. The main purpose of this study is to illuminate to what extent e-commerce affects organization performance with the moderating role of social media in Pakistan. To achieve the research objectives, quantitative research conducted with the deductive approach. In this current study, a questionnaire was self-designed and primary data were collected. In this study use Smart PLS for measurement model and structural model.