Pages: 149-156

Abstract

The purpose of this research is to determine the factors affecting the preferences of customers in ‎selecting a bank to issue foreign documentary letter of credit. This research is applied in terms of ‎purpose, which employed a survey due to its nature and method of data collection. The statistical ‎population of this research is all the customers of government-owned and non-government-owned ‎banks in Tehran who were experienced to issue at least one foreign documentary letter of credit. ‎Using the Cochran formula, 384 people has been selected as samples. Data analysis has been done ‎through a multi-criteria decision-making method using Expert Choice 11 software. The results ‎indicate that financial facilities have the highest priority among the factors affecting the ‎preferences of customers in selecting a bank to issue foreign documentary letter of credit. In ‎addition, the technology factors, behavioral factors, and physical factors are placed after financial ‎facilities, respectively. According to the weighting of the sub criteria of customer preferences in ‎selecting a bank to issue foreign documentary letter of credit, the sub criteria of the type and ‎amount of collateral had the highest weight‎.