Pages: 118-128

Abstract

The life insurance is considered as a means for investment as well as to overcome problems resulting from ageing and death of the householder. In many countries, insurance premiums create considerable financial resources which can be used for the development of the insurance industry or other parts and to provide people with much more services. Among the most important indices to assess the insurance industry performance, the amount of insurance premium and its growth could be stated to have the most importance from the aspect of the situation and extension of the insurance industry. The present research aims to assess key factors for demanding life insurance and investment on insurance premium. So, deducing effectual variables in this alternative could be effectual for designing a decision making model especially for manages, brokers and agencies of insurance companies. The questionnaire was designed in Likert scale and distributed among 235 residents of Tehran in Iran. Cronbach alpha is calculated as %86, which is well above the minimum desirable limit of 0.70. The study investigates 23 factors and extracts four important ones, which are econometric factors, the marketing performance factors, personal factors, and sociocultural factors. In this paper for analyzing the data, SPSS and Amos software’s were used.