Pages: 26-35

Abstract

The present study aims to investigate the moderating role of environmental strategies and technical innovation performance in the relationship between innovativeness and competitiveness. The research model has been formed by the variable of “innovativeness” as independent variable; “environmental strategies” and “technical innovation performance” as mediator variables; and “competitiveness” as the dependent variable. In terms of objective, this is an applied study and in terms of method, this is a correlational study and the required data have been collected using questionnaires and survey methods. The statistical population of this study consists of Yazd textile factories and companies and related industries and simple random sampling method is used. Data analysis is done using LISREL and SPSS softwares. The results show that “innovativeness” influences “competitiveness” by considering the role of “environmental strategies” and “technical innovation performance”.