international journal of business management
Professional Ethics of Marketing and Sale in Iran
Behnam Bordbar, Tahmoures Hasangholipour, Mohammad Haghighi, Esmaeil Malek Akhlagh
Professional ethics is one of the modern concepts of management but old in human history. Therefore, a research gap is extremely tangible in this field. The current study, using meta- synthesis, tries to evaluate the whole parts of this concept, especially in Iranian perspective to be a basis for other studies on this field. This study has clearly explored the covert aspects of professional ethics in Iran. It has finally introduced eight variables of accountability and responsibility taking, respecting others, honesty, rule of law, justice and fairness, keeping promise and loyalty, confidentiality, communications, and social responsibility as the major components of professional ethics in Iran and the world.