Pages: 90-96

Abstract

Purpose of the research ethics business impact of an electron on its intention to Buying a new and loyal customer (Case Study: Client of it in the middle of the product in Tehran) Is. This research is applied in terms of its purpose and its descriptive survey method. The statistical population of this research is the customers of Digi-Commodity site. Whose number is indefinite. Given that the number of customers is uncertain, the sample size is based on Morgan's table of 384 people. In this research, available sampling method was used. The data collection tool was a standard questionnaire of 18 standard questions. In the next step, structural equations were used. To do the calculations also, the software Spss and more Was used. The results imply endorsement of all hypotheses and showed ethics of e-commerce an intention Buying a re-May to mediate aloyal customer of that, ethics of e-commerce a loyalty of customers Others, a loyal customer of its intention to buying a new e-commerce and ethics of an intention to re buying a significant impact‎.Purpose of the research ethics business impact of an electron on its intention to Buying a new and loyal customer (Case Study: Client of it in the middle of the product in Tehran) Is. This research is applied in terms of its purpose and its descriptive survey method. The statistical population of this research is the customers of Digi-Commodity site. Whose number is indefinite. Given that the number of customers is uncertain, the sample size is based on Morgan's table of 384 people. In this research, available sampling method was used. The data collection tool was a standard questionnaire of 18 standard questions. In the next step, structural equations were used. To do the calculations also, the software Spss and more Was used. The results imply endorsement of all hypotheses and showed ethics of e-commerce an intention Buying a re-May to mediate aloyal customer of that, ethics of e-commerce a loyalty of customers Others, a loyal customer of its intention to buying a new e-commerce and ethics of an intention to re buying a significant impact‎.