Pages: 1-9

Abstract

The present research is aimed to assess the strategic thinking in today’s organizations. The strategic thinking would be an unavoidable subject in today’s highly competitive environments for development and survival of organizations. Managing strategic thinking is of vital importance for those managers who want to change their future and environment. The strategic thinking through recognizing and strengthening activities which provide unique values for the clients is able to create competitive advantages. It is done by using market principles and creative responsibility which is considered as an incomparable approach in the unstable and evolutionary business environments (Ghafarian & Ali Ahmadi; 2003). The fundamental aspect of the strategic thinking is having a comprehensive attitude towards the business environment. Research results show that, there is no concept more important than the business notion for a manager. The strategic thinking is an approach that provides a context for shaping and developing this knowledge and invites managers for rapid learning from the business environment as well as utilizing them.