Pages: 17-23

Abstract

The study subject was to investigate the degree of satisfaction and trust effect on the on online repurchase intention under the influence of e-commerce organizational mechanisms. Research variables were satisfaction, trust, site quality, familiarity with sites, and online purchase and e-commerce organizational mechanisms. The statistical population of Cruise Company was 63 individuals. The sample size was 56 ones which were selected using simple random sampling and Morgan table, and the obtained data analysis was conducted with the use of LISREL software. The obtained results from the hypotheses testing reflected the impact of satisfaction and trust on online repurchase, trust on satisfaction, e-commerce organizational mechanisms on trust, the site quality and familiarity on trust, and the reputation lack of impact on trust.