Analysis of the Scale of Urban Development Strategy`S Effectiveness on Attracting the Religious Tourists of Torbat Heydarieh
Rajabi M., Mafi A.A., Bidkhori A.
Introduction: In this research, it is attempted to use the CDS urban development strategy in the mainframe of the principles of strategic planning, while identifying existing capacities of religious tourism in Torbat-e-Heydarieh, to provide appropriate planning to promote the situation. Objectives: The present research according to the subject is also analyzing the scale of the effectiveness of the urban development strategy on attracting religious tourism in Torbat-e-Heydarieh within the framework of its general and partial principles. Methodology of the research: The type of this paper is applied research and the method is descriptive-analytical based on library and field studies. The statistical population of the study was including of two groups of experts and tourists, 323 for tourists and 7 for experts. The SWOT model has been used to analyze data and information. Results: The results of this study indicated that in total 5 strengths and 6 weaknesses, 7 threats and 7 opportunities in the religious tourism of Torbat-e-Heydarieh; coordination and co-operation between organizations and institutions related to tourism in Torbat-e-Heydarieh in order to promote the present situation with a weight of 0.19, grade of 3/13, and a weight score of 0.59 as the most important strength point; in weaknesses, the lack of suitable camps near the religious sites for the residence of passengers with a weight of 0.12, a grade of 3.15 and the weight score of 0.37 as the most important components, and in the threats, the non-immunization of the cities to the roads leading to the shrines and tombs of Torbat-e-Heydarieh with a weight of 0.093, a grade of 3.74 and an average weight of 3.74 were recognized as the most serious and the most important threat and regarding opportunity components, tourism blossom through the strategic planning with a weight of 0.19, a grade of 3.54 and a weight score of 0.673 as the first opportunity in the religious tourism sector were recognized.